The Inspiration by Colors Experience/ Physical Interactive
Protecto paints offers more than 6000 colors. The brand stands for inspiration and innovation, which they wanted to bring into the local TedX event and contribute spreading ideas and inspiration.
The idea/ To be the vehicle for inspiration, spreading ideas from TedX visitors in physical and virtual. Creating an interactive colorful fun installation powered by real time info, showcasing the brand.
What was done/ Via twitter, a system was created to capture real time messages related to the event, categorized under subjects and trending topics by percentage. This provided the audience of information, trends, inspiration and networking. -And- to live the brand, the info was displayed in a structure made out of paint cans created by artist Francesco Bracci. As a circle graph, the stats were projected live over the structure. Also, the tweets and users could be seen onto additional screens.
Paint cans in front of the installation were also inputs where assistants could come and play, creating music and affecting the graph, changing its colors. Arduino and more electronics were implemented.
Lastly, during wait times the users were able to “paint” the auditorium and share a message via their smartphones: tweeting along #event and mentioning a color would automatically lead the ambient lights and display the message onto the main TedX screen.
Role/ Concept in co-creativity with TribuDDB. Interactive/Art Direction. Production.