Solinco is an American tennis high-tech gear brand, relatively new in the Scandinavian market. Their string technology is unique in the market, and the brand stands for innovation and performance to enhance your gameplay.
The challenge/ Create an interactive irl experience for Solinco to raise awareness of the brand. Build a young and dynamic culture, identifying the brand.
The solution/ Future Legends Experience: a challenge against yourself and a tournament with the best. Come to the court and try out the gear. Pick the racquets and strings that suit you best. Challenge yourself by testing your performance and get live stats and data of your play. Compare them and if you qualify, play the tournament. The experience happens inside a state of the art court, where sensors, projectors and cameras have been installed. The winner of the tournament will be Solinco´s ambassador, sponsored by the brand. His journey will be followed through social media inspiring others and raising awareness. The players can keep their stats to update them and get coaching tips on their devces, maintaining a relationship with Solinco.
Team/ Diana Zuleta, Dan Smith, Gustav Jerdlartz, Thom Tessier, James Chung.
Role/ Art Direction. Project manager, concept, tournament logo, court interface design, production for film.